Featured project
Shafani
Women's Fashion | Shopify
A women's fashion store on Shopify — collection-led browsing, seasonal campaign sections and a checkout tuned for mobile buyers.
- Shopify
- Liquid
- Conversion Optimisation
Available for new projects
I help businesses build branding, growth, success, traffic and revenue.
By education I’m a programmer, by passion a full-time digital marketer and CMS expert. I build WordPress and Shopify sites that load fast and rank, then run the SEO and ads that make them earn their keep.
Working across
Portfolio
Being on the internet is no longer enough. Here is the work — 26 projects across WordPress, eCommerce, SEO and paid media.
Selected work
Featured project
Women's Fashion | Shopify
A women's fashion store on Shopify — collection-led browsing, seasonal campaign sections and a checkout tuned for mobile buyers.
Leather Outerwear | Shopify
An international leather jacket brand — biker, bomber and classic ranges presented with the product photography doing the selling.
Jewellery Store | Shopify
A jewellery store built around close-up product photography, with Meta advertising and page management running alongside.
AI Retention SaaS | USA
An all-in-one AI customer retention platform. I ran SEO, content strategy and directory placement as the product's Junior Digital Marketer.
Marketing & SEO Tool Suite
A bundled suite of free marketing, SEO and development tools — plagiarism checker, domain age checker, XML sitemap generator and more.
PC Hardware Tool
A free calculator that compares CPU and GPU to find performance bottlenecks, factoring in RAM, storage and resolution, then gives upgrade advice.
Process
Four steps, no mystery. You always know what is happening and what it costs.
We talk about your business, your goal and your budget. If I am not the right fit for the job, I will tell you at this stage rather than after you have paid.
You get a written plan and a fixed price. No hourly surprises, no scope that quietly expands halfway through the build.
I design, develop and test, sending progress updates as I go. Nothing goes live until you have seen it and signed off.
After launch I set up measurement and, if you want it, run the SEO and ads. You get monthly reporting against the metrics that matter.
Capability
Not a list of logos — a breakdown of what I have delivered and how long I have been doing it.
| Capability | What it covers | Projects | Experience |
|---|---|---|---|
| WordPress Development | Custom business sites, landing pages, rebuilds and migrations | 40+
| 5 years |
| eCommerce Stores | Shopify and WooCommerce builds, catalogue and checkout setup | 10+
| 4 years |
| SEO | Technical audits, content architecture, local SEO and link building | 15+
| 5 years |
| Paid Advertising | Google Search, YouTube, Facebook and Instagram campaigns | 15+
| 4 years |
| Google Business Profile | Profile setup, optimisation and map-pack visibility | 7+
| 2 years |
| Digital Products | Tool sites and utility platforms built to scale on organic search | 5+
| 3 years |
FAQ
The things people ask before we start working together.
Website design and development (WordPress), Shopify and WooCommerce store builds, SEO, Google Ads, Meta Ads, YouTube Ads, Google Business Profile optimisation, and website or store audits. In practice most projects combine a build with the marketing that makes it earn its keep.
It depends on scope — a focused brochure site is a very different job to a 500-product store with custom checkout logic. Tell me what you need and I will give you a fixed quote rather than an hourly estimate, so you know the number before we start.
A standard WordPress business website typically runs two to four weeks. eCommerce stores take longer depending on catalogue size and integrations. SEO is a retainer, not a project — expect meaningful movement from three months and compounding results after six.
Yes. I have worked with clients in the United States and elsewhere, remotely and long term. Time zones have never been the problem people expect them to be — clear written updates and a fixed weekly check-in cover it.
Often, yes — and it is usually the cheaper path. I will audit what you have first and tell you honestly whether it is worth repairing or whether you would spend less rebuilding it properly.
Your goal, any brand assets you already have, access to your domain and hosting, and a rough sense of budget and deadline. If you do not have brand assets, that is a solvable problem and part of what I do.
Yes. Every build includes a handover walkthrough so you can manage your own content, plus a support window after launch. Ongoing maintenance and marketing retainers are available if you would rather not touch it at all.
No, and you should be cautious of anyone who does. Rankings depend on competition, domain history and factors outside any consultant's control. What I do commit to is a clear strategy, transparent monthly reporting, and measurable progress against agreed metrics.
“People don't buy goods and services, they buy relations, stories & magic”
If you like the work, the next step is a short conversation about yours.