WordPress
The WordPress Speed Checklist I Run on Every Build
A practical, ordered checklist for getting a WordPress site to load fast — the things that actually move Core Web Vitals, and the ones that just feel productive.
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Blog
Practical notes on WordPress, Shopify, SEO and paid advertising — what has actually worked across client projects, and what has not.
Showing 1 –4 of 4 articles
Local SEO
Why Your Google Business Profile Outranks Your Website
For most local businesses the map pack drives more calls than the website below it. Here is what actually moves a profile up, based on seven GMB projects.
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eCommerce
Shopify or WooCommerce? How I Actually Decide
I have built stores on both. The right answer depends on four questions, and almost none of them are about features.
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SEO
The SEO Fundamentals That Still Work in 2026
Algorithms change, the fundamentals mostly do not. What I still do on every SEO project, and what I have stopped bothering with.
Read articleTogether, we can build and expand it
Whether you are a small business or an established company, I can help you grow your digital presence with a plan that survives contact with reality.