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eCommerce

Wear Sarmun

Leather Outerwear | Shopify

An international leather jacket brand — biker, bomber and classic ranges presented with the product photography doing the selling.

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Wear Sarmun online store homepage
Industry
Fashion & Leather Goods
Location
Pakistan
Year
2026
My role
Store Developer

Sarmun designs and manufactures top-grade leather jackets for men — biker, bomber and classic ranges sold internationally.

Presentation

Leather is a considered purchase at a higher price point, so the store leads with large photography and detail shots. The buyer needs to believe in the material before they look at the price.

Structure

Ranges are split the way the brand talks about them rather than by generic categories, and each product page carries the specification detail — leather type, lining, fit — that a buyer at this price point asks for before committing.

International selling

Because the brand ships internationally, currency, shipping zones and delivery expectations were configured up front rather than bolted on later.

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