Churnfree

Churnfree is an AI customer retention platform that helps SaaS businesses reduce churn and grow customer lifetime value through automated cancellation and win-back flows. I joined the team remotely as a Junior Digital Marketer.

What the project needed

A SaaS product lives or dies by qualified organic traffic. The tool was strong but competing in a crowded retention-software category against much older domains. The job was building topical authority close to from scratch.

How I approached it

Keyword research built around problem-aware searches — what people type when they know they have a churn problem but have not yet found a category name for the fix. That gave the content team a backlog that could realistically rank rather than chasing head terms.

Alongside content I ran a systematic directory and listing campaign. SaaS directories are underrated: real referral traffic, relevant by definition, and the links compound.

What I took away

Marketing a product rather than a service taught me to think in activation and retention rather than sessions. A visitor who signs up and never returns is a cost, not a win — that reframing changed how I write every marketing plan since.